The previous logo was really always a placeholder which I whipped together using the site's colour scheme. Over the weeks I've had this blog going I have been toying with different ideas, just for fun.

Minimal Memphis

What I landed on is pretty minimalist and became the obvious option to me after all the time I spent looking at typography for the site. I really like the Abril Fatface font that I use for titles combined with the thick fulvous underline. That's how I ended up with this wider variant of the logo to begin with:

A logo displaying the word 'Infinicky' in a bold serif typeface, with a bold fulvous underline and blush coloured, angled triangle at the end.

Wide Infinicky logo, used in the footer and navbar.

I felt it needed something extra so I experimented with additional geometry until I found the blush coloured triangle. This appealed to me at a visceral level, so I didn't question it and here we are.

I also needed to make a square icon to replace the old favicon. So I took the same elements, replicated the site's background gradient, and foisted away the 'infinicky' in favour of a lower-case 'i'. In the same font, of course.

A square logo featuring a lower case 'i', an orange rectangle, and a blush triangle in the corner. All in a minimalist memphis-y style.

Square logo, used for social share sheet.

I am not convinced with how it looks as a favicon. It's not a discernible shape when reduced in size that much. So I made another variation which I think looks better as a favicon:

The site favicon which is a jumble of the geometric elements from the design above.

The site favicon which is a jumble of the geometric elements from the design above.

I have been watching a lot of Curb Your Enthusiasm lately, and it's only after creating these that I noticed some similarity with the Seinfeld logo:

The logo for Seinfeld, which features similar geometric qualities including a teal triangle as the dot on top of the 'i'.

Can you hear the bass slapping?

It must have crept into my work subliminally.